Pay Per Click Management
PPC Management stands for Pay Per Click Management and is a means of online advertising on search engines. Pay Per Click advertising is a quick, efficient and cost effective way of driving near immediate traffic to your website.
It involves advertisers bidding for keywords that they believe their target audience will type in when looking for a product/service, in order for their adverts to appear in the Sponsored Links/Ads sections of the search results. It is called PPC (Pay Per Click) management because the advertiser only pays when a user clicks on the advertiser’s advert. The price that advertisers pay for each individually chosen keyword will differ from advertiser to advertiser, based on their maximum Cost Per Click (CPC), which is the maximum price an advertiser is willing to pay for a single advert click, and their Quality Score, which takes into account the relevancy of the ad. The importance of quality score is that it no longer means you can be locked out of a position within the sponsored links based on your CPC.
Most advertiser don't realise that it's not the price you pay that determines your position it's your quality score!